Manager, Brand Sponsorships & Experiential Marketing

Overview

Manager, Brand Sponsorships & Experiential Marketing

Manager, Brand Sponsorships & Experiential Marketing

Capital One is seeking a talented sponsorships and experiential marketing leaders to join the Brand team. In this role, you will be responsible for leading the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience, as well as B2B client hospitality. This role will define how we meet business objectives through experiential based marketing, and contribute to the larger, integrated sponsorship strategy. You should have knowledge and experience in building long-term strategies supported by event execution and sponsorships – sports and entertainment (e.g., music, dining, etc) based sponsorships are preferred. The candidate will be responsible for leading a team of marketers in coordinating and managing sponsorship property partners, while working with senior leaders and interdepartmental teams to plan & execute sponsorship activations and VIP hospitality experiences. The Manager will lead relationships with internal and external partners, lead teams to strategize/plan sponsorship activations and partner in managing external agencies .

The Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large.

WHAT YOU’LL DO

Lead sponsorship and experiential strategy and execution

• Lead in the development of strategy and objectives for national sponsorship properties

• Understand business needs in order to build activations that support these objectives

• Lead the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships

• Lead cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs

Well managed operations

• Create KPIs and communicate metrics and opportunities that influence and inform partners and stakeholders

• Manage budgets and evaluate performance to ensure learnings are applied to future sponsorships and experience activations and relationships.

• Be accountable for all governance and risk mitigation required in delivery of events and experiences in assigned sponsorships properties.

• Stay up to date with competitive trends for Capital One’s core categories to deliver informed points of view.

• Ensure the customer and consumer experience is considered and cared for throughout all work.

• Manage key partners (agencies, vendors, venues, etc.)

WHO YOU ARE

You want to be an EVIDENCE-BASED MARKETER .

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

This job will require periodic travel (approximately 20%, could vary based on business needs).

BASIC QUALIFICATIONS

• Bachelor’s Degree or Military experience

• At least 5 years of experience in sponsorships and experiential marketing or event planning

• At least 5 years of experience in marketing

PREFERRED QUALIFICATIONS

• 7+ years of experience in sponsorships and experiential marketing or event planning

• 7+ years of experience in marketing

• At least 1 year of experience managing people or leading teams

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Brand

Richmond, VA: $138,100 - $157,700 for Manager, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).