V.P. of Marketing

Vice President of Marketing

About the Role

We're looking for a strategic and dynamic Vice President of Marketing to lead our marketing efforts and drive brand growth. This is a high-impact leadership role that requires a strong vision, innovative thinking, and the ability to align marketing strategies with business goals. If you thrive in a fast-paced environment and have a passion for developing brands in both global B2B markets and emerging CPG sectors, this could be the perfect opportunity for you!

As the VP of Marketing, you'll collaborate closely with the executive team, including sales and division leaders, to shape our brand presence, engage customers, and drive revenue. You'll oversee a talented marketing team and work to ensure all marketing initiatives are effective, data-driven, and aligned with our company's long-term vision.

What You'll Do

Strategic Leadership & Brand Growth

Develop and execute a comprehensive marketing strategy that aligns with company objectives and market opportunities.
Define clear marketing goals and key performance indicators (KPIs) to measure success.
Partner with sales and culinary teams to create marketing strategies that drive business growth and customer engagement.

Marketing & Brand Strategy

Strengthen and maintain a consistent brand identity across all platforms, ensuring a compelling and differentiated market presence.
Oversee the development and execution of multi-channel marketing campaigns to drive customer acquisition, engagement, and retention.
Work with external partners and market research firms to analyze consumer behavior and industry trends, using insights to guide product development and messaging.

Team Leadership & Development

Lead, mentor, and inspire a high-performing marketing team, fostering innovation and professional growth.
Oversee recruitment, training, and development to ensure the team stays ahead of industry trends.
Create a collaborative work environment that encourages creativity, strategic thinking, and excellence.

Performance & Budget Management

Optimize and manage the marketing budget, ensuring resources are allocated efficiently to maximize impact.
Monitor marketing performance metrics and analyze ROI, making data-driven adjustments as needed.
Provide regular budget and performance reports to senior leadership.

Market Research & Insights

Stay ahead of market trends, competitor strategies, and emerging technologies to keep our brand innovative.
Partner with third-party market research firms to provide data-driven insights that support our culinary and sales teams.
Leverage insights to guide product development, brand positioning, and campaign execution.

What We're Looking For

Experience & Background

Proven leadership experience in a senior marketing role, such as Vice President of Marketing, Senior Director of Marketing, or similar.
Extensive experience developing and executing brand strategies, digital marketing initiatives, and market research programs.
Strong background in both B2B marketing and, ideally, emerging consumer brands (CPG).
Experience in multi-channel marketing, including digital, content, social media, and traditional marketing strategies.

This is not a remote position—candidates must be able to work on-site.

Skills & Competencies

Exceptional leadership and team management skills, with the ability to motivate and inspire.
Strong strategic thinking and analytical skills, with a data-driven approach to decision-making.
Excellent communication and relationship-building skills, both internally and externally.
Creative mindset with an eye for detail and a passion for innovation.
Proficiency in marketing software and tools, including CRM systems, analytics platforms, and automation tools.

Why Join Us?

Be part of a growing company where your leadership will directly impact brand success.
Lead an innovative and collaborative marketing team that values creativity and strategic thinking.
Work closely with executive leaders and cross-functional teams to shape the company's future.

If you're ready to take on a leadership role where you can drive marketing strategy, build brand influence, and lead a high-performing team, we'd love to hear from you!
Employment Type: Full-Time
Salary: $ 114,000.00 274,000.00 Per Year