Manager Shopper Marketing Operations

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At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.


This position is not eligible for Visa Sponsorship.

Position Summary

The Shopper Marketing Operations Manager is responsible for building and managing the operational backbone of the Shopper Marketing function. This role ensures financial rigor, process standardization, and campaign excellence to enable seamless execution of shopper marketing programs across divisions. Acting as the lighthouse for Shopper Marketing best practices across the organization, this role will author financial governance, model funding scenarios, and deliver efficiency, compliance, and systemic stability to support driving Nestlé Shopper Marketing at scale.

Key Responsibilities

Finance & Budget Governance

• Design and maintain a universal shopper budgeting system inclusive of Excel workbooks for the Shopper Marketing team.
• Establish monthly financial reporting, annual planning, and budget reconciliation processes.
• Craft bottoms-up financial forecast framework, aligned with sales growth expectations and retailer category aspirations.
• Manage automation of invoice processing and explore offshore support models for operational efficiency.
• Serve as day-to-day team lead for Osprey and other financial systems, including event reporting, system improvement, invoice reconciliation tracking, etc.
• Own PO process in relation to Shopper Marketing.
• Standardize operating procedures, develop team training materials, and maintain global and NUSA financial principles within department.
• Identify process efficiencies and seek solutions to improve ways of working.

Reporting & Shopper Marketing Measurement

• Continue to refine measurement practices of Shopper campaigns in partnership with Data Analytics.
• Define KPIs to best assess campaign effectiveness and efficiency and amplifies understanding of measurement frameworks and commercial context.
• Partners with Media Knowledge Center on retail digital media forecasting and spend visibility.

Campaign Communication & Shopper Marketing Best Practices

• Lead development and management of key communication vehicles for Shopper department, including internal campaign activity reporting, campaign recapping, and calendarization of key drive time activity.
• Author white papers on campaign effectiveness to drive learnings across the organization.
• Craft channel strategies by division to set brands up for success across different retailer ecosystems.
• Innovate marketing toolbox with thought leadership around sponsorships, licensing, cross category partnerships, key drive time identification, etc.
• Enable merchandising excellence through partnership with Category Management and creative agencies.

Agency & Vendor Management

• Oversee relationships with key third-party vendors and manages their systematic integration.
• Manage Statements of Work (SOW) renewals, capability documentation, and establishes ways of working with Procurement.
• Support RFPs, identifies new vendors to stay on the cutting edge of campaign design, modernizing NUSA’s shopper touchpoints.
• Embodies strong partnership principles to empower agencies to deliver award-winning, creative work.

Coupon Management

• Create financial coupon guidelines and budgeting best practices by division and brand in partnership with Trade, Finance, and Coupon Center of Excellence.
• Collaborate with IT and Procurement on the rollout of a universal couponing system.

Process Standardization

• Document and standardize shopper marketing processes to ensure consistency, compliance, and industry-leading practices.

• Establish guidelines to integrate the annual budgeting forecast, total commercial investment principles, Shopper’s unified measurement framework, and other measurement systems to report financial KPIs.

Qualifications & Experience

• Bachelor’s degree required.
• 5+ years of experience in marketing, marketing operations, omni, or shopper marketing within CPG.
• Strong financial acumen and experience with budgeting systems and reporting tools.
• Proven ability to support large teams and complex operational processes.
• Familiarity with enterprise forecast, PO, and financial systems a plus.

Core Competencies

• Operational Excellence: Ability to design and implement scalable systems and processes.
• Financial Rigor: Strong analytical and budgeting skills.
• Vendor Leadership: Skilled in managing external partners and driving accountability.
• Solutions-Oriented: Keen at identifying root cause issues and systematically solving them.
• Collaboration: Works effectively across functions and divisions both internally and externally.
• Innovation: Identifies opportunities for automation, process improvement, and new marketing tools.
• Communication: Increases understanding of processes, best practices, and principles across stakeholders.

• Influence: Identifies campaign excellence and amplifies awareness and adoption across organization.

It is our business imperative to remain a very inclusive workplace.


To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

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Job Requisition: 400757